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“ME & HOUSE WORK? ARE YOU NUTS ???”
Monojit Lahiri zeros in on the pampered Indian male. He asks, “Is Incredible India really all that incredible? Is Mera B...
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Nielsen Launches Digital Advertising Measurement Solution
The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...
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BARC Commissions India's Largest Universe Estimation Study
The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS and advertisers. The Broadcast...
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